About Port McCormick
Creative Studio & Strategic Production, Led by Danny McCormick
Experiential storytelling meets executional excellence.
Port McCormick is the personal studio of Danny McCormick, a Los Angeles–based creative producer and strategist with over a decade of experience across the production and marketing industries.
With a background spanning experiential events, film and TV, fashion, and brand development, Danny brings a versatile, real-world approach to creative execution—specializing in location sourcing, immersive builds, concept strategy, and production across disciplines.
Whether he’s scouting an undiscovered setting, refining a brand narrative, or managing creative logistics, his work lives at the crossroads of vision and practicality—guiding projects from idea to impact with speed, structure, and style.
I’m Danny—Lead Strategist at Port McCormick.
I work with agencies, creatives, and purpose-driven brands to shape experiences that leave a mark. I’m known for bringing calm leadership to complex builds and helping teams bring big ideas to life without losing soul or structure along the way.
Port McCormick is a space to share my work, connect with collaborators, and support bold, human-centered projects that need both strategy and stamina.
What We Do
we offer a full suite of production services to support unforgettable branded experiences:
Location Sourcing & Scouting
We find and secure unique, brand-aligned spaces for activations, film, and live experiences—whether it’s a recognizable landmark or something hidden and cinematic.
Experiential Production
Hands-on support for branded events, pop-ups, and immersive builds—covering logistics, timelines, creative integration, vendor coordination, and on-site leadership.
Creative Strategy & Concept Support
We help shape raw ideas into executable concepts—bridging storytelling, brand identity, and real-world production.
Cross-Industry Collaboration
From fashion launches to scripted entertainment and experiential marketing, we bring a well-rounded lens to projects that require both taste and tactical structure.Project & Production
Consulting
Short-term or targeted consulting for teams looking to sharpen scope, unblock creative execution, or structure builds under tight timelines.
Available for select freelance production, creative partnerships, and studio collaborations.
These headline moments are just a glimpse of what we do — but they speak to the scale, creativity, and executional excellence we bring to every project.
Best Known For
Some of the most talked-about brand experiences in recent memory, including:
Airbnb X-Mansion — In collaboration with Verb as a producer, I sourced and secured the hero location and led build and design operations from pre-production through on-site execution—working hand-in-hand with top-tier fabrication partners, scenic teams, and elite artists to bring a cinematic 11-room transformation to life. I oversaw on-site operations and aligned creative and production efforts to ensure the vision was executed with precision—contributing to the successful launch of this ambitious X-Men '97 fan experience.
Airbnb Barbie Malibu Dreamhouse — In collaboration with Verb as a producer, I worked from pre-build stages through completion, led on-site operations, and managed guest experience for this record-breaking cultural hit—supporting execution across departments while weathering the media storm it created. From the moment the Dreamhouse went live, the spotlight was blinding, and I helped steer the team through the chaos with calm precision—ensuring this iconic pink fantasy not only delivered, but over-delivered on its bold, joyful promise.
Amazon Prime Video’s Mr. & Mrs. Smith – HiHi Campaign — In collaboration with Verb as a producer, I contributed to this sleek, high-touch activation blending espionage energy with luxury hospitality—including leading the team behind a high-stakes halftime stunt at Barclays Center during a live NBA basketball game, featuring furries, a supermodel, and perfectly orchestrated crowd confusion.
Exarthur — A concept-driven fashion label I created and ran independently over multiple seasons, fusing art, identity, and bold experimentation into a distinct apparel line. Exarthur was featured at ComplexCon and select Equinox locations.
These headline moments are just a glimpse of what we do — but they speak to the scale, creativity, and executional excellence I bring to every project I support.
Why Port McCormick?
We’re not just logistics experts — we’re creative collaborators who understand the pulse of culture and the power of experience. Whether you’re creating a moment meant to be photographed a million times or an invite-only activation that lives through word-of-mouth, Port McCormick delivers the real-world magic that makes it stick.
Hire Us!